Ascendle Blog
Insights on Digital Innovation and Product Strategy
Find resources and ideas that help you improve strategy and collaboration, deliver more effectively, and create high-performing teams that generate results. These are the tools and resources our teams use to maximize business value for our clients. We hope they do the same for you!

Latest Articles and Videos
Bill and I were only ten minutes into our meeting when the question came up. It always comes up, but today it was a little quick. "So...how much does it cost [...]
"Another change?" I asked. My business partner looked up at me and replied with one word: "Yep." It was 20 years ago, I was fresh out of UNH [...]
A successful business professional - let's call him "Jack" - had an idea for a specialty business app to address a huge challenge faced by his customers, [...]
Several years ago we needed to select a technology for our first native mobile app project. We spent a month or two researching the various tools and [...]
I was having lunch last week with a friend, and we were talking about our respective professional services companies. As we were finishing he asked, "So, what's your [...]
While Connecting Point Marketing Group (CPMG) is a driving force in innovation, leading retail, hospitality and healthcare executives toward unique approaches to solving their industries’ problems, the trade [...]
You may not be an industry leader – yet – but surely your business model is designed so that you can sustain a competitive edge or gain [...]
Awhile back, we talked about how vehicle manufacturer Ford is innovating with software in its Wi-Fi-enabled vehicles and parking sensors. But that’s not the only way the manufacturer has adopted [...]
It’s not just the little guys that must compete as a software company in order to drive sustainability. The motto that now “every company is a software [...]
It’s no secret that every company is a software company today. The key is to figure out how software is the driver for your company’s success. That [...]
Have past projects made you gun shy to outsource? Even so, behind-the-scenes workings are making it impossible to innovate: Your team can’t develop software quickly enough to [...]
Are you wary of software development claims? Heard horror stories about out-of-control costs and never-ending deadlines? Ascendle's proven software development process takes the guesswork out of deadlines, [...]






