Over 35 years of hard-won software development experience
Years before Ascendle, I was in charge of developing a new product at my software company. It failed. The problem wasn’t the product – customers loved it. It was I had spent too much time and money getting it done. This painful conclusion led me to realize two things:
- Software development isn’t about technology, it’s about delivering business value. In software, business value frequently takes the form of a new product designed to drive higher revenue for our customers.
- Delivering business value doesn’t matter if it’s not on a predictable schedule. Otherwise, it’s impossible for the business to create plans to maximize that value. “When will I get this revenue?” is a critical question to answer.
Since that hard-earned lesson, I’ve become fully committed to the agile process. How committed? For starters, I learned everything I could and applied what I’d learned to each project I approached. I wrote a 500 page book that synthesizes the agile framework with the powerful technology tools available for today’s development teams. And most important, I founded Ascendle, a custom software development company built from the ground up with the sole purpose of delivering business value faster. This relentless dedication to Accelerated Software Delivery has attracted a talented group of technologists, each as focused on delivering value as I am. Together, we take on the most critical and complex projects we can and deliver maximum guaranteed business value to our customers.
Dave Todaro Founder & CEO, Ascendle