Product Strategy

Accelerate Your Vision Through Strategic Planning

It shouldn’t take years to get your product to market. Our product strategy approach helps you put your product into the hands of users in months, not years.

Three people in a product strategy meeting

Strategic Services

Go-to-Market FrameworkSM

From defining your vision and goals to a dependable roadmap and process, our Go-to-Market FrameworkSM promises faster time to market, team alignment around your vision, and clarity on projected timelines.

Key Components include:

Clear Vision & Goal Setting

Defined Release Types

Visualized Roadmap & Timeline

Backlog Maturity ModelSM

Dependable Agile Practice with Projections

Managed & Governed Process

Measurement & Data-Driven Decisions

Development Organization & Multi-team Design

Product Ideation

From identifying your vision to prioritizing the highest-value features, our product strategists help you form a well-defined overview of how your product will allow users to accomplish their goals.

Key Components include:

Brainstorming Sessions

User Role Identification

Key Feature Identification

Feature Prioritization

Competitors and Alternative Analysis

High-Level Roadmap Creation

Target Device Identification

Technology Fit Analysis

User Insights

Building a product users love means winning their hearts and minds. We help you determine the best way to exceed their expectations through research and analysis of your customer’s wants, needs, and desires.

Key Components include:

User Research

User Persona Development

User Interviews

Physical Environment Analysis

Computing Environment Analysis

User Need Identification

Kano Analysis

Journey Mapping

“There are a lot of companies who talk the talk, but Ascendle actually walks the walk.”

– David Young, Technical Product Owner, Honeywell

Technical Strategy

A critical part of rapid software development is nailing down a key set of technical decisions up front to help guide the development team and avoid surprises. We’ll help you select the right technology and frameworks that deliver on your business needs and apply best practices to support your sales model.


Technology and Frameworks

Licensing Strategy

Security Strategy

Deployment Strategy

Multi-Tenancy Strategy

Tenant Provisioning Strategy

Development Strategy

High-throughput production of software applications requires a solid architecture and DevOps strategy. We’ve created a set of best practices, including our Ascendle Application ArchitectureSM—a lightweight, proven approach that supports rapid development and today’s best practices.


Architecture Strategy

Source Code Management Strategy

Quality Assurance Strategy

Automated Testing Strategy

Test Environment Strategy

Continuous Integration (CI) Strategy

Continuous Deployment (CD)  Strategy

Performance Testing Strategy

Execution Planning

Drive your business initiatives forward with a solid understanding of your development effort needs. Using our proven process for agile estimating and planning, we’ll rapidly create an estimate you can rely on and design your development team and delivery phases to promote rapid development.


Feature Size Estimation

Estimated Level of Effort

Schedule Projections

Development Team Structure

Phased Implementation Strategy

Product Concept Validation

Before handing a product vision off to the development team, it’s important to validate the high-level concept of the product. We utilize a variety of tools to “pre-visualize” the product concept to ensure it will deliver on expectations.


Product Position Statement

Summary of Capabilities

Sales Model

Business Process Workflows

User Workflows

Conceptual Wireframes

Clickable Prototypes

Assumptions and Dependencies

Feature Definition

When driving an agile development effort, it’s key to get into the details without slipping into a waterfall-style months-long specification process. We use lightweight techniques to complete the process in weeks, not months.


Feature Prioritization

Feature Sizing

Minimum Viable Product (MVP) Scope

User Stories

User Story Mapping

Business Domain Model

Additional Requirements Definition

From regulatory standards to ensuring the product fits into corporate branding frameworks, we perform a lightweight analysis and capture the pertinent details of “everything else”.


Applicable standards

System requirements

Performance Requirements

End-User Documentation Requirements

Labeling and Branding Standards

Business Value Guarantee

We’re so confident in our ability to perform, we guarantee results. We deliver business value every two weeks, or you don’t pay.

When failure is not an option, turn to Ascendle to deliver on your strategic goals.

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