As seen on Forbes.com
Launching a startup that lasts beyond five years is a significant achievement, especially in the tech industry. But launching one that not only survives but also becomes a market-dominating household name? That’s almost miraculous. Yet, it has happened: Chances are, you’ve interacted with products from giants like Apple, Microsoft, Google, or Meta—members of the elite group commonly known as “Big Tech.”
What’s the secret behind these industry titans’ success? While the timing of their emergence played a role, their sustained leadership and growth are also due to a set of smart strategies that have been studied and emulated by other tech leaders. In this article, 19 members of the Forbes Technology Council reveal some of Big Tech’s key “secrets,” explaining why they’re so effective and how any company can leverage them.
Reinvent Strategic Planning Presentations
“We’ve recently started experimenting with the ‘Amazon 6-Pager‘ concept. Instead of creating a PowerPoint to outline a strategic initiative or plan, write a concise six-page narrative outlining your measurable outcomes, lessons learned and strategic plan. Add appendixes with more details to support your high-level narrative. This approach forces thinking at a much deeper level than a PowerPoint presentation.” – Dave Todaro
