Ascendle Blog
Insights on Digital Innovation and Product Strategy
Find resources and ideas that help you improve strategy and collaboration, deliver more effectively, and create high-performing teams that generate results. These are the tools and resources our teams use to maximize business value for our clients. We hope they do the same for you!
Latest Articles and Videos
Most people know what a “mobile app” is and how to find them in the app store. But what exactly is a mobile web app? How is it [...]
Feel like you are the only person unfamiliar with the revolutionary concept known as the Internet of Things? We have covered the basics for you here.
Today, cloud computing has added a variety of new app forms to the list. Over the next few weeks, I’ll present three of the most common of these [...]
Navigating the world of Intellectual Property – especially when it comes to software – is a tricky business. Everyone seems to have an opinion, but few people seem [...]
When companies talk about “moving to the cloud” these days, they’re not referring to some sort of Jack and the Beanstalk type of fairy tale. In fact, you won’t [...]
“When you’ve got it, flaunt it.” That line, first used in the 1968 Mel Brooks comedy, The Producers, has inspired countless uses and variations over the years. From [...]
So you just released version 1.0 of your product. Congratulations! For those familiar with software, you already know this is just the beginning, not the end. And if you’re doing software right, you still have a long way to go.
Are you leaving money on the table? Let me ask it another way: do you have a mobile app? No? Then you’re most likely missing out on some [...]
“We’re not a software company. Why should I care about creating software?” This is a common sentiment I hear from many companies, especially ones with physical products. The [...]
How do you extend your customer base for a mature product without changing the product itself? Add a mobile app. How do you expand the market for [...]
Sometimes, a commercial software app is designed to be the product. But that’s not always the case. Often, commercial software apps are designed to make existing products simply better [...]
The rules for filing a patent can be tricky when it comes to software. In my previous article, How Intellectual Property Rights Can Hinder Rather Than Help Your Business, [...]
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