Why You Need to Care About Software Apps
“We’re not a software company. Why should I care about creating software?” This is a common sentiment I hear from many companies, especially ones with physical products. The [...]
How to Get New Customers with Your App
How do you extend your customer base for a mature product without changing the product itself? Add a mobile app. How do you expand the market for [...]
When Should You Patent Your Mobile App?
The rules for filing a patent can be tricky when it comes to software. In my previous article, How Intellectual Property Rights Can Hinder Rather Than Help Your Business, [...]
Keeping Your Secrets Secret – Musings from Tech Leader
“Did you hear about the new commercial software product we’ve been developing? It’s gonna revolutionize your business. We’ve been working on it for two years now and it’s [...]
Why Intellectual Property Rights for Your Mobile App are the LAST Things You Should Be Thinking About
Your mobile app idea is so good you need to protect it. Really. You’ve done your research, put your team together, mapped out your features. Maybe you’ve [...]
What’s in a Name? Trademarking Your Mobile App
Names are important. Names help identify your mobile apps. Names help market your mobile apps. And names can help you protect your mobile apps, too. If chosen wisely, [...]
WAIT! 14 Things to Consider Before Building a Mobile App
Sadly, this is the mindset many companies take toward mobile app development. Especially when they already possess (or are working with) teams of skilled software engineers. They assume [...]
How to Tell If Your Mobile App is Ready for the Market
"Is it ready?” “Is it ready yet? When’s it going to be ready?” “How about now? Is it ready now?” Waiting for your mobile app to be [...]
My Mobile App Developer Went Out of Business … Now What? Musings from a Tech Leader
You’ve been working hard to get an app to market. You hired a mobile development team to create it for you. Things were progressing along – or at [...]
My New Mobile App Idea Is Amazing – I Must File A Patent
“I need to file a patent!” Sometimes that’s the first thing I hear from a client. Before they even want to tell me about their app idea, they [...]
5 Ways A Custom Mobile App Can Extend Your Product’s Shelf Life
You have a mature product. And, let’s be honest, it’s going a little stale. Competition is coming into the market with newer looks, designs, and features. You have [...]
Top 7 Trends in Mobile Apps for 2017 and Beyond
Your users are mobile. Many of them don’t even have desktops anymore. Some of them are even phasing out notebooks in favor of mobile tablets. And these aren’t just consumers [...]
