Your App Generates Buzz – Exploit It
“When you’ve got it, flaunt it.” That line, first used in the 1968 Mel Brooks comedy, The Producers, has inspired countless uses and variations over the years. From [...]
How to Increase Revenues with Your App
Are you leaving money on the table? Let me ask it another way: do you have a mobile app? No? Then you’re most likely missing out on some [...]
How to Get New Customers with Your App
How do you extend your customer base for a mature product without changing the product itself? Add a mobile app. How do you expand the market for [...]
When Should You Patent Your Mobile App?
The rules for filing a patent can be tricky when it comes to software. In my previous article, How Intellectual Property Rights Can Hinder Rather Than Help Your Business, [...]
Writing Epic User Stories Even Homer Would Envy
In the world of agile development, an “epic” is a user story that’s too big to fit in a production sprint. And that fits right in with [...]
3 Big Mistakes to Avoid When Writing User Stories
Preparing for your next sprint? Here are three of the biggest mistakes to avoid when writing your product's user stories.
13 Myths About User Stories
When it comes to user stories, there's a wide range of misconceptions about them. Here are 13 myths about user stories debunked.
How Intellectual Property Rights Can Hinder Rather Than Help Your Business
What’s the first thing you want to do when you get a great idea for a software app? You want to protect it, right? Wrong. Although intellectual [...]
Why Intellectual Property Rights for Your Mobile App are the LAST Things You Should Be Thinking About
Your mobile app idea is so good you need to protect it. Really. You’ve done your research, put your team together, mapped out your features. Maybe you’ve [...]
Why Customers Love User Stories
Customers love user stories.Project specs? They couldn’t care less. Who wants to read those, much less try to figure out what it all means in the end?A good [...]
What’s in a Name? Trademarking Your Mobile App
Names are important. Names help identify your mobile apps. Names help market your mobile apps. And names can help you protect your mobile apps, too. If chosen wisely, [...]
How to Tell If Your Mobile App is Ready for the Market
"Is it ready?” “Is it ready yet? When’s it going to be ready?” “How about now? Is it ready now?” Waiting for your mobile app to be [...]
